|
Hello, I’m Christopher Richards. I am a ghostwriter. I write for people who don’t have the time to write. I write for people and organizations who have important things to say, but struggle to articulate them.
Authoring a book or article in your area of expertise is a compelling claim to authority. I ghostwrite nonfiction for business and nonprofit organizations.
When I tell people what I do for a living, I sometimes get a raised eyebrow. But I almost always get questions. What exactly is ghostwriting? How does ghostwriting work? Prospective authors want to know: Will I make money from book sales? What should I look for when choosing a ghostwriter? |
|
Read more...
|
|
Business writing has a job to do. It has to roll up its sleeves and get to work. It has to attract. It has to capture and hold interest. It has to appeal. It has to motivate the reader to take some form of action.
It should be simple, but not too simple. It must be understandable. When writing for readers from different backgrounds, it is even more important to be clear. What seems obvious to native English speakers may confuse those with less mastery of the language. |
|
Read more...
|
|
|
You’re an expert. You know what you’re doing. You’ve copious notes and handouts. You’ve years of experience, and now it’s time to show what you know. Writing is powerConsultants and service professionals market their businesses by referrals, networking, and speaking engagements. Think about the words author and authority. You can write your book yourself, or you can get help. A ghostwriter can write it for you, or act as an editor and help you organize those notes you’ve used in seminars and presentations. Keep it simpleEinstein said that things should be as simple as possible but no simpler. While every complex concept can't be distilled to its essence in just a few words, keeping communication as simple as possible makes sense. Effective writing is aimed at a specific readership. There is no one style that is appropriate for all readers. Today, some of the most popular business writers use a one- or two-page formula. A clear topic headline lets the reader know instantly what the subject is about. Short text isn’t intimidating, and a bold one or two sentences conclusion summarizes and reinforces the message.
|
|
Read more...
|
|
|